AUDI | PANAMERICANA
CREATIVITY PROJECT
ACADEMIC
W O R K
Project aimed to design images and products to reveal the 3 pillars of Audi's brand: progressivity, sportiness and sophistication. The contest was open for all students of all courses of Panamericana School of Arts of São Paulo. Works were presented for the 2 categories, resulting in 3 winning awards: winner for "Audi Eyewear" and 2 honorable mentions for "Audi Inline Skate" and "Audi 2016 models".
AUDI EYEWEAR
winner work
the idea here was to develop an eyewear line based on the shape of the headlights of Audi's models, reflecting its sportiness and sophistication
After creating the first model based on A6 headlights, the concept was extended to the other cars if the Audi's A line
THE COLLECTION
the idea here was to use the unique Audi's logo format as the basic design of the inline skate wheels, reinforcing the concepts of innovation and speed
AUDI INLINE SKATE
honorable mention
AUDI 2016 MODELS
(honorable mention)
the idea here was to create a poster comparing the wireframes of 2016 Audi's models showing the excellency in engineering and design
