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PANAM
VISUAL IDENTITY AND LOGO RE-DESIGN
Study intended to create a new visual identity for PANAM, the company that was the leader global airline till the end of 1990 decade. The challenge is to rescue the values and attributes from the past and translate them to the presente days with modern and up-to-date design.
ACADEMIC
W O R K
NEW LOGO
PANAM
new logo
The new PANAM logo comprises a graphic symbol and a logotype. This new version keeps the name PANAM of the original logo which is complemented with the "WORLD AIRWAYS" in order to reinforce the global reach of its operations. The original globe was replaced by a more modern and minimalist version. The asymmetric composition with different volumes and fonts highlights the dynamics of the new logo.
COMPARISON
with main competitors
APPLICATIONS
VISUAL IDENTITY
logo applications
PROCESS
DEVELOPMENT PROCESS
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