DELAÇÃO BEER
NAMING AND LABEL DESIGN
Naming and visual identity design for a new line of craft beers. Also part of the challenge was the creation of a promotional piece, like a double booklet for magazines. The beer line was composed of 4 flavors and each one should have its own visual, associated with the flavor / type of beer.
ACADEMIC
W O R K
BEER LABELS
Its light color suggests a slight Lager, but it is not. They are strong drinks, very fruity, with a lot of hops (bitter) and high alcohol content. Rather effervescent, they produce a dense, creamy froth that grabs the glass, producing the so-called "Belgian Lace" as the glass empties.
GOLDEN ALE
INDIAN ALE
India Pale Ale has a strong hops component, essential for preserving beer for as long as possible. The color of beers of this style ranges from golden yellow to coppery, with the flavor being quite intense and refreshing, thus indicated for spicy meals.
RED ALE
The red ales of Ireland are soft, balanced and light beers. At a sweet start, the typical flavor of the malt is followed by an end with roasted cereals, which gives it a dry character. These characteristics can be accentuated and, consequently, adulterated if the beer is served very cold. Its reddish color is obtained through the malting of barley, sometimes using corn, rice or even sugar to soften the final product.
PALE ALE
The classic English Pale Ale are not very clear, but presenting a color that varies between gold and that can go amber or copper. The great difference of this style for the American Pale Ale will be a greater presence of malt in its character, although the bitter and dry characteristics of the hops also are present. They are therefore excellent to accompany any type of meat dish, from steaks to duck, chicken or kid.
PROMOTIONAL POSTER
